No, really?

He said the episode, titled "Still Life," was conceived in part as a device to promote interest in the show during the November "sweep," when networks go all out to give the ratings of local affiliates a boost.

*gasp*

Really? I had no idea.

Has CNN changed its target audience to eight-year-olds? Is there anyone who both enjoys TV and doesn't know about November Sweeps? Or am I just too immersed in media coverage of TV in general?

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