Silver Lining for Veronica Mars
Oct. 18th, 2006 05:00 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
yendiFrom the latest MediaWeek Programming Insider:
Veronica Mars followed with a more distant 2.1/ 3 in the overnights, 3.22 million viewers and a 1.4/ 4 among adults 18-49 at 9 p.m. But before anyone starts panicking, former UPN time period occupant Sex, Love & Secrets was considerably worse on the year-ago evening at a 1.2/ 2 in the overnights, 1.57 million viewers and a 0.7/ 2 among adults 18-49. The year-ago performance for Veronica Mars (on UPN, Wednesday, Oct. 19, 2005) was a 2.7/ 4 in the overnights, 3.03 million viewers and a 1.3/ 3 among adults 18-49. Do the math, and that’s an increase of 190,000 viewers and 8 percent among adults 18-49. Veronica Mars also posted a season high among adults 18-34 (1.8/ 5), with its second best performance in adults 18-34, adults 18-49 and women 18-49. And week-to-week, Veronica was up by as much as 20 percent demographically. Yes, Veronica Mars fans -- you heard me right!
Veronica Mars followed with a more distant 2.1/ 3 in the overnights, 3.22 million viewers and a 1.4/ 4 among adults 18-49 at 9 p.m. But before anyone starts panicking, former UPN time period occupant Sex, Love & Secrets was considerably worse on the year-ago evening at a 1.2/ 2 in the overnights, 1.57 million viewers and a 0.7/ 2 among adults 18-49. The year-ago performance for Veronica Mars (on UPN, Wednesday, Oct. 19, 2005) was a 2.7/ 4 in the overnights, 3.03 million viewers and a 1.3/ 3 among adults 18-49. Do the math, and that’s an increase of 190,000 viewers and 8 percent among adults 18-49. Veronica Mars also posted a season high among adults 18-34 (1.8/ 5), with its second best performance in adults 18-34, adults 18-49 and women 18-49. And week-to-week, Veronica was up by as much as 20 percent demographically. Yes, Veronica Mars fans -- you heard me right!
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(no subject)
Date: 2006-10-18 10:02 pm (UTC)And if the CW programmers would be smart and put something on TV on a night when there's absolutely NOTHING to watch...like, oh, I dunno...Thursdays or Sundays, the show wouldn't need to compete with ratings monsters like Lost.
I was mid-second season finding it simply because I didn't get UPN. My local fox affiliate finally began playing it in syndication at midnight...but if I had to be up at 8am for work the next day, it was a real pain having to go to bed that late.
(no subject)
Date: 2006-10-18 10:23 pm (UTC)And I agree completely about the timeslot. Between Lost and House, it's never had a chance to capture its own audience.