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From Fforde's own site:

Following on from his 'Thursday Next' and 'Nursery Crime' series, Fforde has bravely branched out into new territory: Books that are not metafiction. In a shocking statement to the world's media, British author and former teenager Jasper Fforde announced that he would be 'making up all his own characters' for a three-part saga, the first of which is due to be published in July 2008. "I'll be using all my own characters in this next book," he said, "and not appropriating them from popular fiction." This radical departure for the famed non-winner of the Whitbread prize decided on the unprecedented step to 'stretch himself' and 'try something new'. The new series which goes by the name of 'Shades of Grey' is still heavily under wraps but will feature a bizarre dystopian view of the future that mixes Stalinism, British Public School, Linoleum factories and limited Colour vision. "But don't worry," said Fforde at his rambling seventeen-bedroom Welsh Mansionette yesterday, "it will still be pretty silly."

July 22, according to Amazon.