nihilistic_kid (amongst other folks on my FL) has
occasionally often poked fun at the attempts by self-published writers to promote their books, and even recently had one self-published writer
attempt to spam his LJ to promote his novel. I'd always thought that was about as impressive a job of chutzpah-based marketing a SPW could come up with.
But I was wrong.
Somehow, a SPW of thrillers managed to get his novel listed by Amazon-generated-spam as a novel that fans of
Freakonimics would like.
Freakonomics co-author Steven Levitt goes into detail in his blog, although he's not sure (any more than I am) how this was pulled off.