Challenge Everything (including common decency, it seems)

("Challenge Everything," for those not familiar with it, is one of the assorted slogans Electronic Arts has used. Others are "It's in the game," "We see farther, " and "fuck you, we're Electronic Arts and we own everyone, so we'll do whatever the hell we like.")

Un-fucking-believably, Electronic Arts is asking folks at the San Diego Comic Con to "commit an act of lust" on their booth babes or -- and this is where things go beyond the pale -- any other company's booth babe, and to record said act on film. Random gropers will win prizes, including dinner with EA booth babes.

Yes, you read that correctly. EA's putting a bounty out for folks to grope women at Comic-Con. A con, incidentally, where half the attendees could easily be confused for booth babes.

I normally suggest that folks don't read comment threads (and there are certainly the usual bunch of trolls out there), but the comment by iola on page three of that post is very worth reading.

I'd note that I've got no intention of buying an EA game after this, but that would be disingenuous, as I haven't bought an EA game in years, even as they've manage to buy out more and more of their competitors. But if they were to, say, acquire the Katamari or Disgaea franchises, they'd still be off my list.

The folks at SDCC should, incidentally, kick EA right the fuck out of their show for this. And sue their asses for their recklessness.