Say what?

[yendi]

Clorox has purchased Burt's Bees.

Thats. . . unexpected.

I'm pretty sure Jerry Seinfeld is behind this, somehow. Every time I've seen something on TV recently that's been unfunny, annoying, and apoidean, it's been a promo for Bee Movie.

Comments

[ewin.livejournal.com]

Kinda wonder how Burt's Bees has managed to infiltrate every store I ever walk into, despite the recent bee crisis.

[yendi]

They just replaced the honey with bleach!

[auryn29a.livejournal.com]

I was mentioning to a friend last night how they seem to be advertising the hell out of this movie, and I've yet to see anything that would actually make me want to go see it.

I've never been into the whole Burt's Bees thing.

[yendi]

And if they'd only not advertised it to death, the pedigree behind it would have been enough to at least get me to think about seeing it.

Love the icon, btw.

[silme.livejournal.com]

*sigh* Every small company is being bought up by a big conglomerate... :(

[yendi]

That's how it tends to go, alas.

[feste-sylvain.livejournal.com]

As conglomerates go, Clorox is still a fairly small one. It's not part of some "Beatrice Group", or other American attempt at a zaibatsu.

Sure, it has a market capitalization of 8.7 billion dollars, which is more than I have on me, but compare that to, say, Johnson & Johnson at 188 billion dollars, and it starts to look like a neighborhood factory.

[silme.livejournal.com]

It's still a big boy out there.

But I agree it's not as bad as the Tom's of Maine takeover. Or the Rachel's Organics takeover. Or the questions over Abel and Cole going big. I read this article in the print version of the Guardian last week.
http://www.guardian.co.uk/g2/story/0,,2198430,00.html

Of course, we buy our organic produce from a local organic farm and avoid Abel and Cole and all the big boys. :) We shop here, where we know the farmer. http://www.warbornefarm.co.uk/

[reannon.livejournal.com]

I'd have been a lot more likely to try Burt's Bees if their stuff wasn't $20 for a chapstick.

[yendi]

Once Clorox starts cutting the chapstick with bleach, I'm sure a tube will go for $1.75

[dragontdc.livejournal.com]

Now we know the secret of Colony Collapse Syndrome. The bees were "gettin' out while the gettin' was good".

[yendi]

That explains it!

[lurkerwithout.livejournal.com]

There is ONE exception to the unfunny that is Bee Movie promos. The Seinfeld episode of 30 Rock...

[yendi]

True, but I give the credit there to Fey.

[wishiwasnt.livejournal.com]

I'm pretty sure Jerry Seinfeld is behind this, somehow. Every time I've seen something on TV recently that's been unfunny, annoying, and apoidean, it's been a promo for Bee Movie

I'm willing to forgive him for a lot after his turn on 30 Rock.