I'm shocked. Shocked, I tell you.

[yendi]

Both The Sarah Conner Chronicles and Dollhouse pick up a ton of extra viewers from DVRs as opposed to live Nielsen households.

The shock, of course, is at the idea that anyone still thinks that Nielsen ratings mean anything, statistically.

Comments

[allah-sulu.livejournal.com]

Since DVR viewers presumably don't watch the commercials, is this relevant to the all-important advertisers?

[yendi]

Possibly -- Tivo now has enhanced ads (ones that chime to get your attention), and Dollhouse is one of the shortened-commercial shows (with 60-second breaks that are less likely to be fast-forwarded).

And since product placement is a huge part of the industry as well, it's still relevant on that level, too.

[allah-sulu.livejournal.com]

Well, if product placement counts, should they also get credit for people who download the episodes on bittorrent?

[yendi]

Sure, but the problem (imho) is less a matter of money than of control. The networks hate giving it up.