I'm shocked. Shocked, I tell you.

[yendi]

Both The Sarah Conner Chronicles and Dollhouse pick up a ton of extra viewers from DVRs as opposed to live Nielsen households.

The shock, of course, is at the idea that anyone still thinks that Nielsen ratings mean anything, statistically.

Comments

[penmage.livejournal.com]

Do you know if they take ratings from viewings on Hulu and Fox's website? Do those factor in anywhere?

[jdotmi.livejournal.com]

They do, but streaming video such as that is counted in a smaller hit than even DVR is, and the payout that advertisers are willing to give for it is retardedly small. Hence always seeing the exact same commercial at every commercial break when you watch them.

[penmage.livejournal.com]

It's good to know that they count, though. Downloading eps is easier for me than streaming from Hulu, but I try to stream anyway to help boost the ratings.